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RBC x DESIGN SPRINT

Mia by Figo

Mobile App
View Prototype

About this project

In collaboration RBC, I was tasked to complete a 5-day design sprint alongside a team of 4 other designers in order tackle a challenge presented by a fictional Figo Bank. We created and presented a digital solution to the RBC team at the end of the 5 day design sprint.

Timeframe

5 days

Tools

Sketch, InVision, Adobe Photoshop

Role

User Research, UX Design, UI Design

THE TEAM

Samiya(Me): Maker
Ben: Maker, Stitcher
Devon: Maker, Writer
Mona: Writer
Shad: Asset Collector

THE CLIENT

Figo Bank is a friendly and approachable brand, with the primary goal of their business to demystify the complexity of the many elements of saving, spending and investing money.

THE CHALLENGE

"Our customers have been asking for a native mobile app. However, because customers can already manage their personal finances through the responsive website, we want our mobile app offering to provide value that uniquely speak to our target customer types."
TARGET GROUP

FIRST TIME BANKERS

Post-Secondary students applying for their first credit cards.
How can we encourage them to make better financial decisions young?
How do we ensure they are loyal customers to Figo Bank?

THE PROBLEM

First time credit card holders have anxieties and hesitations about using their credit card.

RESEARCH FINDINGS
“In a poll of 1,061 respondents across Canada who were 18 years old and above, 44% gave themselves a score of 6 out of 10 or lower when it comes to their financial literacy concerning credit cards.”We conducted user interviews on post-secondary students who recently went through the process of applying for their first credit card. We asked them questions to determine some of the pain points, motivations and behaviours around what it means to manage and maintain a credit card.
GOALS
  • A plan outlining ideal spending
  • Knowing when spending too much
  • Managing payment obligations
BEHAVIOURS
  • Primarily use debit card for transactions
  • Refrain from getting a credit card due to fear of debt accumulation
PAIN POINTS
  • Do not want to be in debt
  • Do not want to miss payments
    THE DESIGN QUESTION
    How might we help post-secondary students manage their spending habits in order to empower them to make wise credit decisions?

    USER PERSONA
    After synthesizing the research insights, we developed our persona John who is a 21 year old student at the University of Toronto.
    IDEATION

    After building John's persona using the insights from our primary and secondary research, we decided to take the direction of incorporating an educational component combined with spending and credit tracking. We sketched out possible ways of executing this and then dot-voted to decide on the most viable options to take forward.
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    We started off with an everyday banking app that also featured Mia, your personal finance coach. However after receiving feedback from stakeholders, we slightly pivoted in order to place the main focus on Mia and her capabilities, with basic banking features that support her.

    SOLUTION

    Mia serves as a personal finance coach that helps card holders use their card efficiently and avoid debt. They can set up budget and alerts and get discounts & rewards with partner merchants.
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    Mia teaches users about building credit with bite sized information. She learns from your spending patterns, keeps track of your subscriptions and memberships, and sends you alerts when you go over budget. 

    View Prototype
    USER TESTING

    Once our prototype was ready, we moved on to conducting user tests. We had 5 users walk through our prototype to identify usability issues.
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    WHAT WORKED

    Users loved the modern aesthetics
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    The flow was intuitive and easy to follow
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    The alerts feature was considered useful by most users
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    Mia’s character was found to be welcoming
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    WHAT NEEDED IMPROVEMENT

    Users found the bottom navigation bar icons confusing
     
    There was a disconnect in Mia’s character and the nav bar icon
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    On the homepage, users were confused by what the offers meant
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    And finally over on the account summary screen users weren’t sure of what tasks they could complete throug the screen

    NEXT STEPS

    Incorporate the high impact changes from the first round of testing.
    Conduct further rounds of user testing.
    Develop Mia's learning center and highlight Mia's abilities.

    Next ProjectAll Projects

    Let’s build something together.

    samiya.sdalwai@gmail.com
    Toronto, ON
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